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              Marketing Manager for North Asia

              勞氏船級社

              面議 24小時反饋

              上海

              本科及以上 10年以上 語言不限 年齡不限
              Marketing Manager for North Asia 勞氏船級社

              面議 績效獎金 年底雙薪 定期體檢

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              • 績效獎金
              • 年底雙薪
              • 定期體檢
              • 彈性工作
              • 帶薪年假
              • 交通補助
              • 領導好
              • 五險一金
              • 管理規范
              • 崗位晉升

              職位描述:

              Role purpose:
              This role will be responsible for:
              ? Alignment, implementation and the execution of the growth-driving marketing plans and campaigns for BA&IS in the Area.
              ? Developing, performance evaluation and continual optimisation of marketing campaigns so that we can demonstrate that the right marketing messages/campaigns are reaching the right customers at the right time, resulting in lead generation, cross and upsell opportunities, and increased brand awareness, consideration, advocacy and loyalty.
              ? Working with Area Operations and Sales Managers to agree growth, pricing, product mix and sales targets to achieve LR’s revenue and margin targets.
              ? Share information and insights from your Area so that the Area Marketing team can develop best practice frameworks and processes.

              Key Responsibilities:
              1. In line with the global strategy and global marketing plans, develop, manage and execute local marketing plans and targeted campaigns to increase LR brand awareness and generate leads within targeted product and service categories for growth to budget.

              2. In line with the global strategy and global marketing plans, budgets, performance plans and strategies, ensure marketing campaigns support a consistent LR brand look and feel globally and across the areas

              3. Ensure marketing plans and campaigns utilise centrally developed and/or approved marketing content in line with LR Brand & Communications team central guidance, and are developed using best practice frameworks and optimises tools such as Salesforce and Pardot, client segmentation and multiple marketing channels, including website, social media, email marketing, events, online advertising, retargeting, search engine optimization, search engine marketing, content localization, PR, etc

              4. Manage the area marketing team in line with Global Marketing strategy and direction and position the marketing team as a centre of excellence for the areas and provide best practice enablement (frameworks, templates, processes, information) to the local marketing teams; review existing processes and frameworks with other channels to define gap or required actions.

              5. Support increased LR brand awareness, thought leadership, subject matter expertise, consultant and key industry association/stakeholder relationships/partnerships by supporting the implementation of defined LR PR strategies.

              6. Ensure marketing campaigns utilise appropriate client value propositions and client/prospect segmentation practices to maximise campaign engagement, effectiveness, brand awareness and lead generation.

              7. Develop and support marketing plan outcomes by working effectively with other marketing, sales and training team members, bought in services/agencies and other internal and external interfaces to ensure timely and financially effective delivery

              8. Make recommendations to the Global Heads of Marketing for potential new services and client value propositions for the LR Business Assurance & Inspection Services business as well as local pricing strategies to sales teams.

              9. Leveraging Salesforce, Pardot, Google Analytics and other tools, provide monthly reports on marketing plans and campaign effectiveness, market positioning, product mix and client feedback of the local area to optimise market brand and positioning

              10. As a member of the global area marketing team, provide information, recommendations and innovative ideas for new marketing channels, tactics, tools and operational strategies, ensuring they are relevant, complete, efficient and workable

              11. Provide frameworks and guidance to help evaluate marketing initiatives, ROI and effectiveness.

              12. Working across teams ensure collaboration and contribution to the marketing, sales and operational function to support growth of the business in line with globally agreed strategic focus areas.

              13. Monitor and provide benchmarking and market feedback on competitor activities and performance

              Technical / Professional Qualifications / Requirements:
              1. Degree level education in a marketing discipline with at least 8 years of senior level B2B marketing management experience or equivalent years’ experience in a similar B2B marketing role within the Certification, Testing Inspection and Compliance (TIC) and/or Professional Assurance Services sector.

              2. Strong communication skills all levels of management, with an ability to present material in a way which is appropriate to the level of knowledge of the audience. Ability to read, write, speak and communicate in English and local language.

              3. Experience of marketing (and sales) ideally in a B to B and/or professional services environment.

              4. Experience in providing marketing advice, support and mentoring practices to support business operations

              5. Adaptable and well organised with a practical minded approach and the ability to work on multiple tasks and to tight deadlines

              6. Experienced in delivering marketing strategies, building commercial relationships and client relationships by participating in area and global marketing events

              7. Proven experience and knowledge of effective and timely management of budgets and financial processes relating to various project including budget setting, prioritising, delegating and monitoring of resource and project activities

              8. Knowledge of applicable IT and digital technologies. Knowledge of Salesforce, Pardot, Google Analytics and/or similar marketing and sales systems required.

              9. An assertive approach to problem solving with strong communication and diplomacy skills to guide, negotiate, influence and persuade at all levels

              10. Ability to work independently and as part of a regional and global team.

              11. Result oriented, assertive, flexible and enthusiastic team player with a “can do” attitude.

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              其他信息:

              • 所屬部門:
              • 專業要求:
              • 匯報對象:
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              企業介紹:

              勞氏集團(LR)
              勞氏集團有限公司成立于1760年,是世界上歷史最為悠久的船級社。現業務涉及多個行業,在全球擁有超過9,000名員工。
              我們是一家全球性的工程、技術和商業服務企業,完全隸屬于英國慈善機構勞氏集團基金會。
              我們的使命是:為了全社會的利益,我們在設計、生產、建造、維護、營運和業績表現各個環節確立高標準的技術要求,確保海上、陸地和空中的人命和財產安全,同時促進公共教育。
              我們對系統、資產和設備進行評估和認證,以提升質量和安全。我們的專業范圍包括海事、工業、生產和管理體系。
              作為獨立的第三方機構,我們的合規、風險和技術咨詢服務令客戶對其資產和業務的安全、可靠和可持續性充滿信心。

              在獵聘完善簡歷
              即有機會被企業HR和獵頭推薦應聘

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              • 公司規模:500-999人
              • 公司地址:上海延安東路550號海洋大廈19樓
              • 注冊時間:2009年02月
              • 注冊資本:5000萬人民幣元
              • 經營期限:2009年02月05日-2059年02月04日
              • 經營范圍:受母公司LLOYD'S REGISTER委托,為其所投資企業提供:投資管理和咨詢服務,市場營銷服務,資金運作和財務管理,技術支持,信息服務,員工培訓和管理。依據船旗國政府的授權,對懸掛該國國旗及擬懸掛該國國旗的船舶、海上設施實施法定檢驗(包括審圖檢驗);對上述船舶、海上設施實施入級檢驗(包括審圖檢驗);對上述船舶、海上設施使用的有關重要設備、部件和材料等船用產品的檢驗(包括審圖檢驗);對外國企業所擁有的船運貨物集裝箱的檢驗;上...

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